Digital believer. Started an ecommerce website in 1997 and been focusing on digital marketing ever since. B2C, DTC, B2B, I've done it all from building campaigns and up.
I can hear it now: DTC brands are ecommerce brands! Well, DTC is technically a
part of the ecommerce ecosystem, but has set itself apart. And understanding how
DTC companies approach ecommerce can
When I posted this on my LinkedIn feed, it got some great traction. So I fleshed
out the idea and reposted it here. Simple idea with some thought behind it.
You need an
Remember 1999? If not, don’t worry about it. We are reliving the joy and
heartache of the ‘90’s now. That version of the internet bubble was famous for
allowing hopelessly unprofitable
The difference between winners and losers in the new digital economy is going to
be consumer acquisition costs. Typically CAC determines whether or not you are
profitable or can keep growing. So lowering
It’s the math. And – as always – the CAC. Retailers (and by extension, ecommerce
retail) has been in the drivers seat since day one of the web. They cultivate
and own customers. Creating
